Consolidated Scoreboard

What it is

Every entity's north-star metric on one pane — plan vs actual, RAG. The 30-second "how are we doing?"

Fed

Monthly after each entity's books close · — = pipeline not yet wired

Honest state (2026-09)

Most financial cells read — because the GL-detail pipeline (#55) isn't live yet — revenue and margin are hard-gated on core.gl_fact. Lead, utilization, and build-count metrics can populate from QuickBooks + the warehouse now. No number here is ever hand-typed — an empty cell is honest, a fabricated one is not.

Enterprise north-star constellation

Measure	LEAD/LAG	🎯 Target	Actual	RAG	As of	Source
Consolidated ROIC	LAG	🔴 set	—	—	—	warehouse — pending #55
Operating cash flow	LAG	🔴 set	—	—	—	QB — pending #55
Net debt / EBITDA	LAG	🔴 set	—	—	—	QB — pending #55
Group leads captured / month	LEAD	🎯 grow from ~36 all-time	36	🔴	2026-08	warehouse (GHL) — baseline
Rent→own conversions (the flywheel)	LAG	🎯 set	—	—	—	CRM — wire

Entity north-stars (plan vs actual)

Entity	Leg	North-star metric	LEAD/LAG	🎯 Target	Actual	RAG	As of
SWTR	Rent	Fleet utilization	LAG	~75%	—	—	—
SEQ	Build	Finished builds / month	LAG	8	—	—	—
STE	Sell	Units sold / month	LAG	8	—	—	—
SWTP	Maintain	Orders / month	LAG	🔴 set	—	—	—
DET	Move	Operating ratio	LAG	< 93	—	—	—

What each color would trigger

• 🔴 Red on any north-star → a named owner + a now-what decision in that entity's next MBR.
• 🟡 Amber → a note + a leading-indicator to watch.
• 🟢 Green → hold; look for the next constraint.

The one honest read today

The binding constraint across the group is demand capture, not production — ~36 leads all-time, SWTR with no phone/email, SEQ+SWTP email bouncing. Every north-star above is 🔴 or — for the same two reasons: capture isn't wired, and the financial pipeline (#55) isn't live. Those two fixes light up this entire board. That is the roadmap doing its job — pointing at the one thing that moves everything.

Definitions for every metric: Metrics Glossary. How numbers arrive: The Loop.