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Entities

Updated
2026-07-08

One page per operating company. Every page follows the same skeleton so a reader can compare entities question-by-question: At a Glance (what it is, how it earns, how it repays) → key facts → Strengths → Risks & How We Manage Them → collapsed drill-downs for depth.

The holding company Arizona Truck and Equipment is documented in the Enterprise section, not as a separate entity page.

Engine entities (in flow order)

  • Superior Equipment (SEQ)

    Rebuild & fabrication shop — turns salvage chassis into finished water and dump trucks. Builds/month · Target 8 · Actual —

    Entity page

  • Superior Truck & Equipment (STE)

    Dealer arm — holds finished inventory, sells under Iron Mesa USA. Units sold/month · Target 8 · Actual —

    Entity page

  • Superior Truck Rental (STR)

    Rents out the group's finished trucks — rental income while inventory waits for a buyer. Utilization % · Target — · Actual —

    Entity page

  • Cactus Truck Parts (CTP)

    Used-parts yard — tears down bad auction buys and resells the parts. Bad-buy recoup % · Target — · Actual —

    Entity page

  • Superior Water Truck Parts (SWTP)

    Online + will-call new-parts counter, Phoenix. Store live — first web order July 2026. Wins on knowledge and speed, not price

    Entity page

  • Cactus Truck Rebuilder (CTR)

    Tractor-trailer rebuild for the dealership. 🔴 Business model pending.

    Entity page

Adjacent bets (outside the truck engine)

  • Sedona Jeep (SJB)

    Salvage-title Jeep rebuild-and-sell. Cash from sales funds the Turo fleet. Units sold/month · Target — · Actual —

    Entity page

  • Turo Car Rental (TCR)

    Clear-title Wrangler fleet rented on Turo. Funded by Sedona Jeep sales. Vehicles on Turo · Target — · Actual —

    Entity page

  • Sonoran Taco Shop (STS)

    On-site food. Cost center — break-even by design.

    Entity page

Captive transport (Brandon-owned, outside the holding company)

  • Desert Equipment Transport (DET)

    In-house hauling for Superior Truck & Equipment's auction purchases. Owned separately to ring-fence freight liability (keeps trucking risk off the operating group). Per-mile cost · Target — · Actual —

    Entity page

Holding company

Arizona Truck and Equipment — Arizona Truck and Equipment, Inc. — the corporate parent, documented in Enterprise · Holding Structure.

Same skeleton on every page; Superior Water Truck Parts and Superior Equipment are converted to the lender/underwriter standard (2026-07-08); remaining entities convert as each strategy session completes. Financial figures come from the financial data layer — no fabricated numbers; gaps are marked 🔴 rather than filled in.