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Monday checklist — week 1 measurement-stack stand-up

Updated
2026-05-29

Print this. Tick boxes as you go. The goal: by EOD Tuesday every analytics tool is live and Wednesday we're collecting first-week-2 measurement data against a real baseline.

Monday morning (1 hour total)

☐ Google Search Console (15 min)

  1. ☐ Open https://search.google.com/search-console in browser
  2. ☐ Sign in with your primary Google account (whichever owns the SEO data going forward)
  3. ☐ Click Add property → Domain
  4. ☐ Type superiorwatertruckparts.com
  5. ☐ Google shows a DNS TXT record (looks like google-site-verification=abc123...)
  6. ☐ Open new tab → GoDaddy.com → DNS Management for superiorwatertruckparts.com
  7. ☐ Add TXT record (host: @, value: paste from Google)
  8. ☐ Wait 5-15 minutes
  9. ☐ Back to GSC → click Verify
  10. ☐ Send WDM the verification token (the part between content=" and ">)

☐ Microsoft Clarity (5 min)

  1. ☐ Open https://clarity.microsoft.com
  2. ☐ Sign in with a Microsoft account (any — work or personal)
  3. ☐ Click Create new project
  4. ☐ Project name: superiorwatertruckparts.com
  5. ☐ Website URL: https://superiorwatertruckparts.com
  6. ☐ Pick "I'm starting from scratch" (not Shopify/WordPress)
  7. ☐ Clarity shows your Project ID (10-character code)
  8. ☐ Send WDM the project ID

☐ Google Analytics 4 (30 min)

  1. ☐ Open https://analytics.google.com
  2. ☐ Sign in with same Google account as GSC
  3. ☐ Click gear icon (Admin) bottom-left → Create property
  4. ☐ Property name: Superior Water Truck Parts
  5. ☐ Time zone: (GMT-07:00) Phoenix Time ← no DST
  6. ☐ Currency: USD
  7. ☐ Industry: Automotive
  8. ☐ Business size: Small (1-10)
  9. ☐ Business objectives: tick Generate leads + Drive online sales
  10. ☐ Click Create
  11. ☐ Platform: Web
  12. ☐ Website URL: https://superiorwatertruckparts.com
  13. ☐ Stream name: SP Web
  14. ☐ Enable Enhanced measurement (default on — leave it)
  15. ☐ GA4 shows the Measurement ID (starts with G- then 10 chars)
  16. ☐ Send WDM the measurement ID

☐ Bing Webmaster Tools (5 min) — easy bonus

  1. ☐ Open https://www.bing.com/webmasters
  2. ☐ Sign in with the same Microsoft account as Clarity
  3. ☐ Click Add a site
  4. ☐ Enter https://superiorwatertruckparts.com
  5. ☐ Pick verification method: Import from Google Search Console (instant if GSC step done first)
  6. ☐ Or: pick Meta tag and send WDM the msvalidate.01 token

Monday afternoon (1 hour)

☐ Send WDM the bundle

Single message to WDM (Mattermost or email):

GSC verification token: ___________
GA4 measurement ID:     G-________
Clarity project ID:     ___________
Bing token:             ___________

WDM runs _apply_analytics_tokens.py and flips the placeholders to live in under 30 minutes.

☐ Capture Week-0 baseline numbers

While WDM is wiring tokens, capture these from your existing Cloudflare Web Analytics dashboard. Copy them into the weekly log Week 1 row:

  • ☐ Unique visitors (last 7 days)
  • ☐ Unique visitors (last 28 days — 4-week average)
  • ☐ Top 10 entry pages with their pageviews
  • ☐ Top 5 referrers (where do they come from?)
  • ☐ Country split (US/AZ/other)

Plus from your records: - ☐ Estimated inbound phone calls per week (receptionist log or your best guess) - ☐ Quote-form submissions to-date (mailto form just shipped — should be 0)

Tuesday (45 min)

☐ Verify tracking is live

After WDM swaps tokens (Monday EOD), do this Tuesday morning:

  1. ☐ Open https://superiorwatertruckparts.com in incognito/private mode
  2. ☐ Right-click → View Page Source → search for google-site-verification — confirm your token appears
  3. ☐ Search for gtag — confirm GA4 script is loaded
  4. ☐ Search for clarity.ms — confirm Clarity script is loaded
  5. ☐ In GA4 (Realtime report), confirm you see 1 active user (yourself)
  6. ☐ In Clarity (dashboard), confirm "Sessions: 1" within a few minutes

☐ Define keyword tracking list in GSC

In Google Search Console → Performance → Queries. Pick 20 terms to track. Start with:

  • water truck pump
  • B3Z water pump
  • B3Z-S mechanical seal
  • water truck build kit
  • 2000 gallon water tank
  • 4000 gallon water tank
  • water truck cannon
  • camlock fitting water truck
  • groove coupling 3 inch
  • air control panel water truck
  • water truck parts phoenix
  • water truck parts arizona
  • mech seal water pump
  • rope seal vs mech seal
  • water truck rebuild kit
  • b3z impeller
  • b3z shaft kit
  • water truck hose reel
  • duck bill spray head
  • mini spray head water truck

Track average position weekly. Target: 5+ of these in top 10 by end of Q3.

Wednesday (1.5 hours)

☐ CallRail signup

  1. ☐ Open https://www.callrail.com
  2. ☐ Sign up — Call Tracking plan, monthly billing
  3. ☐ Verify billing email
  4. ☐ Get 4 tracking numbers (pick local 602 area-code numbers — visitors trust them)
  5. Label A: Organic Search
  6. Label B: Direct / Bookmark
  7. Label C: Build Kit Page
  8. Label D: Buying Guide
  9. ☐ All four forward to (602) 437-3980
  10. ☐ Configure swap rules via CallRail wizard:
  11. Source contains "google.com" → Number A
  12. Source contains "bing.com" → Number A
  13. URL contains "/parts/build-kits/" → Number C
  14. URL contains "/guides/" → Number D
  15. No referrer + URL is homepage → Number B
  16. ☐ Get the JavaScript snippet (single <script> tag from CallRail dashboard)
  17. ☐ Send WDM the snippet → WDM installs site-wide in 15 min

Thursday (2.5 hours)

☐ Yotpo signup

  1. ☐ Open https://www.yotpo.com
  2. ☐ Pick Yotpo Lite ($19/mo)
  3. ☐ Sign up → enter superiorwatertruckparts.com
  4. ☐ Connect your billing
  5. ☐ Pick Reviews as the first module
  6. ☐ Yotpo gives an install snippet — send to WDM for site-wide install

☐ Pull customer outreach list from QuickBooks

Use the query in review-outreach-kit.md:

  • Reports → Sales → Sales by Customer Summary → Last 12 Months → sort by Total descending → top 60
  • Save as _review-outreach-list.csv (do not commit — contains PII)
  • Columns: customer name, contact, phone, email, total spend, top product

Friday (2 hours)

☐ First batch of review outreach

Use the email template from review-outreach-kit.md:

  • ☐ Email top 10 customers (lowest-effort, see who bites)
  • ☐ Phone-call top 5 customers (highest-relationship)
  • ☐ Log each in _review-outreach-tracking.xlsx

Target: 5-8 reviews collected by Tuesday week 2.

End of Week 1

By Friday EOD you should have:

  • ✅ All four free tools (GSC, GA4, Clarity, Bing) live and reporting
  • ✅ CallRail collecting attributed phone calls
  • ✅ Yotpo widget installed but no reviews yet
  • ✅ First 15 customer review asks in flight
  • ✅ Week-0 baseline numbers locked in the weekly log
  • ✅ Real numbers starting to flow into the dashboards

Monday week 2 — review the first week of data and add the first real row to the weekly log.

Total Brandon time this week

Day Hours
Monday 2
Tuesday 0.75
Wednesday 1.5
Thursday 2.5
Friday 2
Total ~8.75 hours

Total cost this week

  • $0 setup
  • ~$65-115/mo recurring (CallRail $45-95, Yotpo $19)

ROI: the audit estimated $150-250K of 90-day revenue lift from the Top 10 changes. We can't claim any of it without this measurement layer. ~9 hours and $100/mo to make the entire audit measurable is the highest-leverage spend on this list.