Operating Arms¶
The functional operating units inside ATG — the day-to-day work surfaces that turn salvage trucks, parts inventory, and customer demand into revenue. Each arm is its own operating reality; the canonical entity that owns the arm is linked from each page.
-
ATG Operations
Cross-arm operating context — how the engine actually runs.
-
Superior Equipment Sales & Service
Build-shop operations (water + dump bodies); cost-recovery via STR rental fleet.
-
Superior Truck & Equipment
Dealer-license entity — Iron Mesa USA + Superior Truck retail brands.
-
Cactus Truck Parts
Used parts from dismantling — supplies SEQ + CTR + external buyers.
-
Superior Water Truck Parts
China-direct new parts; doubles as a lead-gen funnel for STE.
-
SWTP Strategy
The lead-gen mechanic — how parts shoppers become truck buyers.