Arizona Truck and Equipment (ATE)¶
Arizona Truck and Equipment, Inc. — the holding company. It owns the operating companies and has no day-to-day business of its own.
Arizona Truck and Equipment lives in the Enterprise tier, not as a portfolio VCP
The holding company is documented in the Enterprise section — Holding Structure rather than as a standalone entity page. Arizona Truck and Equipment is the corporate parent, not an operating business with its own market, cost structure, or pro forma.
The 10 operating entities each carry their own Tier-2 Value-Creation Plan (Superior Equipment / Superior Truck & Equipment / Superior Truck Rental / Cactus Truck Parts / Superior Water Truck Parts / Cactus Truck Rebuilder / Sedona Jeep Builders / Turo Car Rental / Sonoran Taco Shop / Desert Equipment Transport).
Read instead¶
- Enterprise Strategy · §5 Holding Structure — ownership graph, why this structure, holding-co overhead
- Enterprise Strategy · §1 Investment Thesis — what Arizona Truck Group is at the group level
- Portfolio directory — all 10 entity Value-Creation Plans
Quick facts (preserved here for direct-link access)¶
- Legal name: Arizona Truck and Equipment, Inc.
- Role: Holding company; corporate parent of the operating family
- Wholly-owned subsidiaries (direct): Superior Equipment, Cactus Truck Parts, Cactus Truck Rebuilder, Superior Water Truck Parts, Superior Truck Rental, Sedona Jeep Builders, Turo Car Rental, Sonoran Taco Shop
- Indirect subsidiary: Superior Truck & Equipment (wholly owned by Superior Equipment, creating the two-tier Arizona Truck and Equipment → Superior Equipment → Superior Truck & Equipment chain)
- Outside Arizona Truck and Equipment: Desert Equipment Transport (Brandon-owned personally for freight-liability ring-fence)
- Formation purpose: acquire Superior Equipment from Joe Pierce; everything else added after