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4. Portfolio Overview

Updated
2026-06-07

The ten entity Value-Creation Plans (Tier 2) + Arizona Truck and Equipment (the holding company, documented here in the Enterprise tier under Holding Structure).

Entity Role in engine Plan
Superior Equipment Rebuild / fabrication shop → Value-Creation Plan
Superior Truck & Equipment Dealer license; finished inventory; sells → Value-Creation Plan
Superior Truck Rental Rental fleet (recoups build cost) → Value-Creation Plan
Cactus Truck Parts Used parts; teardown; safety valve → Value-Creation Plan
Superior Water Truck Parts New parts (China-direct); Superior Truck & Equipment lead-gen → Value-Creation Plan
Cactus Truck Rebuilder Tractor-trailer rebuild → Value-Creation Plan (🔴 model pending)
Sedona Jeep Builders Salvage Jeep rebuild (adjacent bet) → Value-Creation Plan
Turo Car Rental Turo Wrangler fleet (adjacent bet) → Value-Creation Plan
Sonoran Taco Shop Food operation (cost center) → Value-Creation Plan
Desert Equipment Transport Captive transport (Brandon-owned) → Value-Creation Plan
Arizona Truck and Equipment Holding company → Holding Structure (this Enterprise tier)

← Market Context · Holding Structure →