2. The Engine¶
salvage truck (acquired below market at auction)
│
▼
Superior Equipment — rebuilds / fabricates
│
▼
Superior Truck & Equipment — holds finished + sells (dealer license)
│
┌───────────────┼────────────────┐
▼ ▼ ▼
rental co. rents parts cos. supply transport co. hauls
Each operating company captures value from the same asset stream at a different stage. The strategic point is cash velocity: how fast a dollar travels from salvage purchase, through rebuild, to monetization, and back into the next purchase. Velocity is the enterprise's core performance metric.
🎯 Engine throughput
| Metric | Target | Actual | Variance | As-of |
|---|---|---|---|---|
| Trucks/month through engine | 8 | 🔴 | — | — |
🔴 Gap — Cash velocity
Measured cash-velocity (dollar cycle time). Nothing currently tracks it; it is the single most important enterprise KPI.